A brief history of pinball

At the beginning of Steven L. Kent's 'Ultimate History of Video Games' there is this quote by former CNN Computer Connection producer, Steven Baxter, which says:

"You can't say that video games grew out of pinball, but you can assume that video games wouldn't have happened without it. It's like bicycles and automobiles. One industry leads to the other and they exist side by side. But you had to have bicycles to one day have motor cars."

So when people point at Pong or even the oscilloscope game Tennis for Two, way back in 1958, as the origins of video games, they are missing out on this simple truth. With that in mind here is Arcade Throwback's brief history of pinball, the true origin of arcade gaming and the huge home and mobile gaming industry we know today.

Bagatelle and the beginning of pinball

Being essentially mechanical in nature, pin games have been around for centuries, all the way back to Bagatelle tables in the 15th century, like the one below.

An example of a Bagatelle table.

Even without flippers, flashing lights, ramps or digitised score[board]s, it's easy to see how this could be the origin of pinball, although it's actually a form of billiards. Some versions of Bagatelle also included wooden pins, which  had to be avoided in order to get the balls into the cups. A few centuries later, a variant called billiard Japonais (Japanese billiards) replaced the cues with a plunger and the free-standing wooden pins with fixed, metal pins (basically nails). Billiard Japonais went on to inspire a few other games, including pachinko and something that got us a whole lot closer to the pinball we know today, but for that we need to fast forward to the 1930s.

Baffle Ball and Ballyhoo

In 1931 David Gottlieb invented a variation of billiard Japonais which he called Baffle Ball. In this new game players had to rock the table to get the balls into the desired hole — a technique that would later become known as nudging. Compare the photo of Baffle Ball (below) to the photo of the Bagatelle table above and the resemblance is undeniable.

Gottlieb's first pin game.

The success of Gottlieb's game meant it wasn't long before others started to create their own pin games. Among them was Ray Moloney, owner of Lion Manufacturing and creator of Ballyhoo. Moloney's game was so successful, he decided to change his company name to Bally and a future legend of pinball was born.

By all accounts, Gottlieb had a knack for balancing skill and challenge to make fun games, but around the same time another big name for pinball emerged. His name was Harry Williams and he was a Standford-educated engineer, which meant he knew how to create complex mechanisms for his games. In 1933 he created Contact, the world's first electric pinball game. Previously, once a ball landed in a scoring pocket, it had to be retrieved by hand (either by picking it out of the pocket or from a collection tray at the bottom). Contact's scoring pockets had electrically-powered contacts (hence the name) that knocked the ball back into play, allowing the game to continue uninterrupted. Unfortunately, it is around this time that problems started to occur for pinball and pin games, all of which linked back to early gambling machines called pay-outs, which looked a little like pinball machines. It seemed some people in authority couldn't (or wouldn't) see the difference.

Pinball outlawed

A pinball machine being demolished after a raid

By the 1940s, pinball was outlawed in many parts of America, as it was thought to be a form of gambling with links to organised crime. It was also thought to be a bad influence on America's impressionable youth, who would waste their time and money on the games. In 1942, New York Mayor, Fiorello La Guardia, authorised raids on pinball establishments and issued arrest warrants for their owners. And what happens when the authorities try to ban something? It goes underground, develops an almost mythical reputation and becomes more popular than ever. The manufacturing, innovation and popularity of pinball continued unabated, with Chicago becoming the capital of pinball production, despite it also being illegal there. It was in the windy city that Gottlieb, Bally and Williams were all based. Gottlieb in particular battled to legitimise his games. He knew the key would be to prove pinball was more than a game of chance, which meant his games needed to demonstrate the need for skill.

Putting the flip into pinball

In 1947, Harry Mabs, one of Gottlieb's engineers, added spring-powered "flipper bumpers" to a game called Humpty Dumpty. The flipper bumpers were used to knock the ball back into play, in exactly the same way as modern pinball, which added weight to Gottlieb's argument that pinball needed skill to play. As the video below shows, Mabs' flipper bumpers were not located at the bottom and there were more than two of them - in fact, there were six:

Flippers revolutionised pinball, to the point that in France, pinball tables are known as le flipper. Gottlieb's competitors got in on the act and for the next few years all pin games had six flippers in a similar arrangement to Humpty Dumpty. Eventually having two flippers at the bottom of the table became the norm, but it was actually for reasons of thrift, rather than design choice. The man to thank for that was Steve Kordek, a designer at a company called Genco. He was under instructions to save money in his designs, so he reduced the number of flippers to two and in order to make them as useful as possible, he put them at the very bottom of the table. The result was a table called Triple Action. It's still not quite the pinball we know today, as the flippers still pivoted from the middle of the table, rather than the outside edges (a la Humpty Dumpty), but it was still a major step forwards.

Two flippers at the bottom. The start of something big.

The introduction of flippers proved pinball needed skill to play and by the mid-70s most US cities lifted the ban. This is what Gizomodo has to say about the day the ban on pinball was lifted in New York:

"In May of 1976 in New York City, Roger Sharpe watched nervously as city council members piled into a Manhattan courtroom. Reporters and camera operators had already begun setting up, eagerly anticipating the proceedings ahead. Roger, a young magazine writer for GQ and the New York Times among others, did not expect this kind of attention. He knew lots of people, from bowling-alley-hanging teens to the Music & Amusement Association, were depending on him, but didn’t realize the whole country would be watching. Roger had been selected for this particular task not only for his knowledge and expertise, but for his legendary hand-eye coordination. He was there to prove that this was a game of skill, not chance. He was there to overturn the ban. He was there to save the game of pinball."

Despite this, bans on under 18s playing pinball remained in various parts of the US up until the 2000s and pinball was still illegal in the town of Beacon, NY, up until 2010 (and may still be). I cannot find anything to suggest pinball was banned in the UK, but our laws did influence the industry. In 1991, UK laws on chance games saw the introduction of the ball saver feature. This is why modern pinball tables will often give you a free ball if, straight after being launched, it drops out the bottom without the player hitting it.

Dark heart of the arcade

For decades, the pinball machine was a symbol of delinquency and rebellion, like rock 'n' roll and motorcycles. Even up until the 1980s, antagonists in movies were sometimes seen playing pinball, as if to imply that was part of their dangerous personalities. YouTuber Bumper McBaulogh (I believe that's his actual real name) has made a series of videos called Pinball in the Movies, which shows clips of films that feature pinball, with no voice over or any other narrative about the nature of the machines' representation. In each case, the machines are in some way linked to immoral, unscrupulous or outright illegal activities. You can check out Bumper's channel here. Perhaps the most graphic example of a pinball table being associated with dangerous, even evil people, was in the 1988 Jonathan Kaplan film, The Accused. If you haven't heard of the film, it features a grotesque sequence in which a drunk Jodie Foster is held down and gang raped on a re-branded Bally Space Invaders table (called Slamdunk in the film, which feels like some kind of tasteless pun, given the context).

From my memories as a child, pinball tables seemed to attract a more sinister crowd than the likes of Frogger or even Mortal Kombat. In the arcades I visited, pinball machines were separate from the video games and were often located with the one-armed bandits and fruit machines (that link to gambling still rearing its ugly head again). Many of the tables I encountered in smoky city centre arcades were based on horror movies or some other Gothic theme. Tables such as Tales from the Crypt, Centaur, Freddy: A Nightmare on Elm Street, Haunted House, Gorgar and Spooky all instantly spring to mind.

But that's enough about the negative side of pinball.

Innovations and the golden age of pinball

Harry Williams' electric contacts began the steady technological progress of pinball. From the 40s up to the 70s electromechanical (EM for short) machines ruled pinball. As the name suggests, these used electrically-powered mechanisms, such as relays, to control things like sink hole returns, slingshots, bumpers and even scoreboards. These machines had very limited sound, usually nothing more than a bell and the clatter of the relays, which even today are synonymous with pinball.

An EM scoreboard from a Williams Go Go Pinball machine

In the 70s, consumer electronics blew up in a big way, with the first wave of electronic record players, video cameras and home computers emerging from America and Japan. It was in 1976 that Micro Games released the first solid state pinball machine, Spirit of '76. Gone were the relays, now the gameplay and scoring was controlled by electronic circuits. Along with the circuit boards came LED scoreboards, sound effects, synthesized music and eventually voices, which could issue instructions (or sometimes taunts) to the player. It was the beginning of the golden age of pinball.

Spirit of '76, apparently the first electronic pinball machine.

From 1977 onwards solid state machines ruled the pinball scene and by the end of the 80s, pinball was more popular than ever, but there was another, even bigger change on the horizon.

In 1991, Data East introduced a new kind of score board into a machine called Checkpoint. This new technology used an array of orange LEDs to create a dot matrix display (or DMD for short). It was the biggest innovation in pinball since Harry Mabs added flippers to Humpty Dumpty. Not only did DMDs allow pinball manufacturers to display graphics in their games, they could also give the player detailed instructions and even provide stories for the player to follow. This elevated the gameplay above simply hitting targets, bumpers and ramps in order to get high scores, now players could aim to trigger the next chapter in an interactive blend of story, skill game and puzzle.

Decline of the industry

Sadly, as arcades diminished, so too did the demand for pinball tables. Despite new innovations and attempts to attract new players, pinball machines were dragged under with the fall in popularity of video arcade games. Below is Bally's promotional video the classic Cirqus Voltaire from 1997. This video includes a company briefing with a sales chart clearly showing the decline in pinball's popularity over the past few years.

This decline was not just a bump in the road, but the edge of a cliff for pinball. By the end of the millennium, most of the great manufacturers had gone out of business.

Here's a list of casualties:

• Italian manufacturer, Zaccaria, stopped making pin games in 1988.
• Data East was bought by Sega in 1994 and renamed "Sega Pinball".
• Midway sold Bally to the Hilton Hotel group in 1995, but made no more pin games.
• 1996 saw the end of Gottlieb, Alvin G & Co. and Capcom's pinball division.
• Williams went under in 1999, despite their attempts to revitalise interest in pin games with their hybrid "Pinball 2000" machines.
• In 1999 Sega sold their pinball division (which was formerly Data East's) to the then President of Sega Pinball, Gary Stern who called his new company "Stern Pinball".

For around a decade, Stern was the only major pinball manufacturer left in the world. They survived by making machines based on bands, films and TV shows; Pirates of the Caribbean, AC/DC, Lord of the Rings, Sopranos, CSI, Terminator 3, Spider-man, Metallica, Avatar, Tron Legacy, The Simpsons, Batman, Indiana Jones and Iron Man all got a pinball machine, thanks to Stern.

The power of nostalgia

Thankfully, a deep-rooted love for pinball means there are plenty of people who will fight tooth and nail to see the industry commemorated and survive. As well as countless websites celebrating pinball, in 2009 the Las Vegas Pinball Collectors Club got together and opened the Pinball Hall of Fame. You can even do a Google Street View tour of the inside of the museum here. It is, quite frankly, incredible.

Inside the Pinball Hall of Fame, Las Vegas

Video pinball and emulation

For generations of pinball fans, they've only been able to enjoy the hobby because of a combination of original video pinball games and pinball emulators. Unlike arcade ROMs, which just need be ripped from the chips and emulated on MAME, Kayaks or whatever, digitising a pinball table accurately is an expensive and painstaking process. There is a community of people out there trying to do just that, with emulators such as PinMAME, Visual Pinball and Future Pinball, but like all emulation it is illegal - the scarcity of actual pinball machines does not get you out of that.


Thank God then for the mayor of Big Bear Lake, Jay Obernolte, whose video game company Farsight Studios, has been creating digital versions of classic tables from Gottlieb, Williams, Bally and Stern for the past decade. Initially they launched manufacturer-specific games with a dozen or so tables in them, but in 2012 they launched The Pinball Arcade. This all-encompassing, ever expanding pinball emulator features almost 50 classic tables and is available on pretty much every platform going.

Following in Farsight's footsteps, there is also Zaccaria Pinball by ASK Homework, which, as the name suggests, emulates Zaccaria tables (around two dozen of them). Unlike The Pinball Arcade, Zaccaria Pinball is only available on iOS and by all accounts it's a little buggy in comparison). But Zaccaria's machines are even harder to find in the real world than those from Bally, Williams, Gottlieb, Data East or any of the other big manufacturers, so let's hope it improves and becomes available on other platforms.

If you're willing to look outside of the classic tables, there is also Pinball FX 2 (known as Zen Pinball on some platforms), by Zen Studios. Also available on every platform going, Zen started out making original tables, such as Nightmare Mansion, Secrets of the Deep and Tesla. For the past couple of years they have gone the way of Stern and started making licenced tables, based on Marvel comics, Star Wars, the FIFA football association and other video games (the Plants Vs Zombies table is a riot).



One of many Star Wars-themed tables in Pinball FX 2/Zen Pinball



Sony also got in on the video pinball scene, with not one, but two games, both featuring licenced tables. For the original PSP there was Pinball Heroes. Released in 2010, it featured tables based on PlayStation 3 games such as Uncharted, Fat Princess, Pain and Everybody's Golf. More recently they released Pinball Rocks for iOS and Android. This rock and metal themed game features tables based bands such as AC/DC, Slayer, Alice in Chains and Bullet for my Valentine. Even movie studio MGM have produced a video pinball game - War Pinball, which features tables from based on movies such as Navy Seals, Missing in Action and (somewhat bizarrely) Platoon.

Pinball purists tend to scoff at video pinball, emulated or otherwise, criticising their physics and unrealistic features. Zen's games in particular include features that could not be done mechanically, such as figures that jump into the playfield to strike the ball and space ships flying around the table. While this annoys me a little, Zen's tables are still fun and challenging. More importantly, for the past decade these video pinball games are all most of us have had to slake our thirst for the silver ball.

The future of pin games

Despite the grim state of the industry a few years ago, things are starting to look up. In 2010, New Jersey-born business man Jack Guarnieri started up a new pinball manufacturer called Jersey Jack. Their début table is based on the MGM classic Wizard of Oz from 1939 and set pinball forums alight when they first announced the game. As this video shows, Jersey Jack have put their heart and soul into this table. It takes classic pinball elements and combines it with modern technology, like a 3D LCD back glass.

Then, in 2012, Andrew Heighway started up the UK's first major pinball manufacturer, Heighway Pinball. Seemingly coming out of nowhere, Heighway has some major industry names on-board, including artist Doug Watson (Attack from Mars, The Getaway: High Speed II, Terminator 2, Black Knight and Black Knight 2000) and designer Dennis Nordman (Elvira and the Party Monsters, Scared Stiff, Dr Dude, White Water (a person favourite). In an interview with the BBC, Andrew Heighway said, "There's been a huge boom in pinball smartphone and console games over the last few years. ...thanks to these video games, there are plenty of kids that have been primed for the real thing."  That is a very interesting quote indeed.

Full Throttle's playfield with an LCD display in the middle

Jersey Jack and Heighway Pinball may have grabbed the headlines in recent years, but they aren't the only ones making new machines. Nordman (again) teamed up with pinball artist Greg Freres (Monster Bash, Strange Science, Star Trek: The Next Generation, Revenge from Mars and Medieval Madness) to create WhizBang Pinball. Together they made a limited number of bespoke pinball machines from other donor machines.

Nordman also teamed up with a new company called Multimorphic to help them create Lexy Lightspeed - Galaxy Girl, a brand new machine built on Multimorphic's P3 platform and due for release at the end of the year. Here's Lexy in action:

The beauty of the P3 system is that its designed to play more than one game on a single table, thanks to its large LCD play field. So as well as Lexy Lightspeed, the table will also play Cosmic Cart Racing when it's finished. I like the idea, but I can't help feeling it falls between two stools, being neither a fully mechanical pinball table, nor a "skies the limit" video pinball, like the sort of thing Zen Studios have been delivering. Rather than being the best of both worlds, it seems like a dilution of both technologies - but hey, at least they're trying.

I'm particularly excited to see what comes out of Heighway, not least because they are the UK's first major pinball manufacturer, but also because more than any other company out there, Heighway are trying to push the industry forward and take advantage of new technology, without compromising the spirit of traditional pinball. Not only that, but they are trying to build pinball machines smarter, replacing unreliable mechanical parts with sensors and other, most robust devices. They are also offering modular tables, making it easier for operators to swap and change faulty parts. The video below shows an early prototype for Heighway's upcoming Circe's Animal House. On the right you can see a blank "white board" version of the table playing, but on the left, you can see what at first appears to be graphics projected on to the surface of another blank table, but which is in fact a transparent LCD display. This allows Heighway to display effects, scores, characters, anything they like, whilst maintaining an entirely traditional playfield.

So with Stern providing the backbone of the industry, The Pinball Arcade reminding a new generation what's so great about pinball, and Jersey Jack and Heighway leading the charge for new developments, it appears pinball is in a better state now than it was 15 years ago. All we need now is for pubs, bowling alleys, seaside arcades and restaurants to start stocking these new machines and we're in business.

MTW

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Sources:

BBC New - Flipping heck
BMI Gaming - The History of Pinball Machines and Pintables
Fun with Bonus - Circe's Animal House Preview
Gawker - Pinball Machines: Film's Omnipresent Villain
Gizmodo - How One Perfect Shot Saved Pinball From Being Illegal
Home Leisure Direct - Pinball buying advice
IMDB - The Accused
Pinball Fun - History of Pinball
Pinball Life
Pinball News - FULL THROTTLE: New team members, artwork and interview
Pinside
Slate - Can this man save pinball?
The Internet Pinball Database
The Ultimate History of Video Games [book]
Wikipedia - Pinball